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    <title>LIQUIDLAB Blog | Magento, Hyvä and performance</title>
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      <title>Five Questions to Ask Any Before-and-After Speed Claim</title>
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      <pubDate>Fri, 23 Oct 2026 14:02:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>A PageSpeed 100 next to a red 30 isn&#39;t proof yet. Five questions to ask of any before-and-after speed claim, and where to check each answer yourself.</description>
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      <title>Three Go-Lives, Not One Big Launch: How We Rebuilt Vitacom in Steps</title>
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      <pubDate>Fri, 23 Oct 2026 14:00:00 GMT</pubDate>
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      <description>Vitacom had no launch day. It had three: secure, simplify, accelerate. What went live in each phase, what we measured, and how to plan your own relaunch.</description>
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      <title>Why a Server 8 Times Smaller Made Vitacom Faster</title>
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      <pubDate>Fri, 23 Oct 2026 10:05:00 GMT</pubDate>
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      <description>Vitacom went from 64 cores to 8 and from 15,814 ms to 12 ms. Why more hardware doesn&#39;t speed up a slow Magento page, and what to fix first.</description>
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      <title>Hyvä Was Never the Problem. What We Pile on Top of It Is.</title>
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      <pubDate>Fri, 23 Oct 2026 10:00:00 GMT</pubDate>
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      <description>We closed our HIVE Germany 2026 pitch with this line. What Hyvä replaces, what it never touches, and what we found under Vitacom&#39;s Hyvä theme.</description>
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      <title>Meet Magento Germany 2026: The Day After the Win</title>
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      <pubDate>Fri, 23 Oct 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>The morning after our HIVE Germany 2026 win, we went back into the Pyramide Mainz for Meet Magento Germany. Patches, accessibility and three takeaways.</description>
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      <title>LIQUIDLAB Wins Best Performance Improvement at HIVE Germany 2026</title>
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      <pubDate>Wed, 21 Oct 2026 17:30:00 GMT</pubDate>
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      <description>The Vitacom rescue won Best Performance Improvement at HIVE Germany 2026, voted by the room in Mainz: from 15,814 ms to 12 ms on the same Hyvä stack.</description>
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      <title>September Had Two Magento Patches. Did You Apply Only One?</title>
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      <pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>Adobe shipped two Magento patches on 7 and 8 September 2026. Skip the monthly one and October&#39;s, which closes BlockStrap, has nothing to apply on.</description>
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      <title>Delivery by Christmas: The Date Your Product Page Should Promise</title>
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      <pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>Ordered 23 December at 13:00, it arrives on the 24th. At 15:00, on the 28th. The 2026 holidays, the rules behind the date and what to check by 1 December.</description>
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      <title>Black Friday on Magento: 9 Checks Before 6 November</title>
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      <pubDate>Wed, 21 Oct 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>eMAG holds Black Friday on 6 November, and the 30-day Omnibus window opened on 7 October. 9 checks for prices, cron, cache and checkout on Magento.</description>
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      <title>PHP 8.2 Stops Getting Security Fixes on 31 December 2026</title>
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      <pubDate>Wed, 21 Oct 2026 05:34:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>PHP 8.2 gets its last security support on 31 December 2026. Magento 2.4.6 and 2.4.7 run on it. Check your versions and the first step to take.</description>
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      <title>GDPR on Magento Open Source: What&#39;s Missing Out of the Box</title>
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      <pubDate>Wed, 21 Oct 2026 05:32:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>Shoppers can ask for their data or its erasure, and you have one month. Magento Open Source has no button for it, and invoices stay 5 years.</description>
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      <title>Search Console Says “Couldn&#39;t Fetch”, Your Laptop Says 200</title>
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      <pubDate>Wed, 21 Oct 2026 05:30:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>Search Console shows “Couldn&#39;t fetch” but your sitemap loads on your laptop. A Cloudflare rule may be blocking Googlebot. Check it in 3 steps.</description>
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      <title>PageSpeed Score or Real Users: Which Number to Trust</title>
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      <pubDate>Tue, 20 Oct 2026 20:30:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>PageSpeed Insights shows two numbers: a score from one test and 28 days of real-user data. What each one measures, and which one to trust for what.</description>
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      <title>GPSR and Omnibus on Magento: What Romanian Stores Miss</title>
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      <pubDate>Tue, 20 Oct 2026 20:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>Since 2022, a discount must start from the lowest price of the last 30 days. Since 2024, GPSR requires manufacturer data on the page. What Magento stores miss.</description>
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      <title>The Six-Step Shopping Trip Test: 19.5 s vs 2.1 s</title>
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      <pubDate>Tue, 20 Oct 2026 19:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>How long does a shopper wait between clicks? Time 6 steps on your store. On Equitana: 19.5 s on Magento 1, 2.1 s on Magento 2 and Hyvä.</description>
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      <title>Still on Magento 1 in 2026? Equitana Moved in Five Days</title>
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      <pubDate>Tue, 20 Oct 2026 18:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>Adobe stopped patching Magento 1 in June 2020. Equitana moved to Magento 2 and Hyvä in 5 days, and its main content on phones now loads in 1.1 s, not 4.2 s.</description>
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      <title>GPeC SUMMIT October 2026: What Actually Mattered at Our Stand</title>
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      <pubDate>Fri, 16 Oct 2026 15:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>LIQUIDLAB at GPeC SUMMIT, 13 October 2026: the massage chair, the board of store problems and 6 of the 30 eCommerce myths we brought, with numbers.</description>
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      <title>Hyvä Checkout for Romanian Stores: euPlatesc, Mollie, Cargus and Innoship</title>
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      <pubDate>Fri, 16 Oct 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>What Hyvä Checkout changes at the final step for a Romanian store: payments, Cargus pickup points, Innoship lockers, and what is not there yet.</description>
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      <title>How to Compare Hyvä Accelerator Packages: 8 Questions Before You Sign</title>
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      <pubDate>Sun, 11 Oct 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
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      <description>Eight questions that separate one Hyvä accelerator package from another: scope, ownership, exit terms, performance guarantees, SLA, patching and track record.</description>
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      <title>What a Magento and Hyvä Store Costs: Subscription, One Off, or Custom Build</title>
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      <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
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      <description>A Magento store with Hyvä can be rented monthly, bought outright as an accelerator, or built from scratch. What each shape costs you over three years.</description>
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      <title>The Feature That Took Us to Florence and Paris: A Closed B2B Catalog That Survives ElasticSuite</title>
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      <pubDate>Sat, 03 Oct 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>How we built a gated B2B catalog with per-company pricing that stays compatible with ElasticSuite, on Magento Open Source, no Adobe Commerce required.</description>
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      <title>How Long Does a Hyvä Store Take? Custom Build vs Accelerator</title>
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      <pubDate>Tue, 29 Sep 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
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      <description>Hyvä’s published timelines for custom builds, from 6 weeks to 8 months, set against accelerator launches, and what actually stretches a project.</description>
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      <title>What Is a Hyvä Accelerator Package, and When Does It Beat a Custom Build?</title>
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      <pubDate>Fri, 25 Sep 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
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      <description>What a Hyvä accelerator package includes, who it fits and who it does not, and how it compares with a custom build on Hyvä’s published timelines.</description>
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      <title>Types of Magento Provider in Romania, and Who Each One Suits</title>
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      <pubDate>Mon, 21 Sep 2026 15:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>The five types of Magento provider in Romania, what each does well, where each breaks down, and how to tell a specialist from a generalist.</description>
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      <title>How to Choose a Platform for an Online Store in Romania</title>
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      <pubDate>Mon, 21 Sep 2026 14:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Choosing an ecommerce platform in Romania: the four realistic options, the local constraints that decide it, and the mistake that costs most.</description>
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    <item>
      <title>What Is the Hyvä Theme for Magento, and Why It Matters</title>
      <link>https://liquidlab.ro/en/blog/what-is-hyva-theme-magento</link>
      <guid isPermaLink="true">https://liquidlab.ro/en/blog/what-is-hyva-theme-magento</guid>
      <pubDate>Mon, 21 Sep 2026 13:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
      <category>Guides</category>
      <description>What the Hyvä theme for Magento 2 is: what it replaces, why it is fast, what it costs since November 2025, and what it does not fix.</description>
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      <title>What Happens to a Magento Store Left Without Maintenance</title>
      <link>https://liquidlab.ro/en/blog/magento-without-maintenance-timeline</link>
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      <pubDate>Mon, 21 Sep 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>A timeline of Magento decay without maintenance: the patch gap, the dependency wall, and the point an upgrade turns into a rewrite.</description>
      <media:content url="https://cdn.sanity.io/images/nki0ahb7/production/b091da777086a1df1a8805be5b4b3b790920d921-1200x630.png?w=1200&amp;h=630&amp;fit=crop&amp;auto=format" medium="image" width="1200" height="630"/>
    </item>
    <item>
      <title>What You Should Own When You Hire a Magento Agency</title>
      <link>https://liquidlab.ro/en/blog/what-you-should-own-magento-agency</link>
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      <pubDate>Mon, 21 Sep 2026 11:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Lock-in is not a feeling, it is a list. The repository, credentials, pipeline and knowledge you must own before hiring a Magento agency.</description>
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    </item>
    <item>
      <title>How to Get Your Magento Catalogue Into ChatGPT Shopping</title>
      <link>https://liquidlab.ro/en/blog/magento-chatgpt-shopping-feed</link>
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      <pubDate>Mon, 21 Sep 2026 10:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <category>News</category>
      <description>OpenAI takes a product feed, not your schema markup. What ChatGPT shopping actually requires from a Magento store, and the order to do it in.</description>
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    </item>
    <item>
      <title>Magento B2B on Hyvä: What Works, What Breaks, and What It Costs in Time</title>
      <link>https://liquidlab.ro/en/blog/magento-b2b-hyva-what-breaks</link>
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      <pubDate>Mon, 21 Sep 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <category>Hyvä</category>
      <description>Which Magento B2B features survive a Hyvä migration, which need rebuilding, and why B2B projects run three to four months rather than eight weeks.</description>
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      <title>Magento in the Age of AI: Why Owning Your Code Compounds</title>
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      <pubDate>Thu, 17 Sep 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Why AI code assistants work measurably better on Magento than on closed SaaS platforms, and why the compounding advantage lives with code ownership.</description>
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    </item>
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      <title>Does Hyvä Force a Generic Look? Custom Branding on Tailwind</title>
      <link>https://liquidlab.ro/en/blog/hyva-design-freedom-tailwind</link>
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      <pubDate>Wed, 16 Sep 2026 12:44:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
      <category>Guides</category>
      <description>A common Hyvä myth: every store ends up looking the same. Why Tailwind gives you total design freedom, and how branded Hyvä stores prove it.</description>
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    </item>
    <item>
      <title>How to Choose a Magento Agency in Romania: The Questions That Actually Matter</title>
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      <pubDate>Wed, 16 Sep 2026 12:43:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Picking a Magento agency in Romania? The questions to ask, the red flags to walk away from, and how to check a performance claim before you sign.</description>
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    <item>
      <title>Will AI Assistants Recommend Your Magento Store? A Practical Guide to AEO</title>
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      <pubDate>Wed, 16 Sep 2026 12:42:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Shoppers now ask ChatGPT and Google AI for recommendations. What makes a Magento store show up in AI answers: structured data, speed, and clear content.</description>
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    </item>
    <item>
      <title>Will Your Magento Extensions Survive the Move to Hyvä?</title>
      <link>https://liquidlab.ro/en/blog/magento-extensions-hyva-compatibility</link>
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      <pubDate>Wed, 16 Sep 2026 12:40:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
      <category>Guides</category>
      <description>Extensions are the number one Hyvä migration blocker. Which ones just work, which need a compatibility module, and which must be rebuilt.</description>
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      <title>Migrating a Live Magento Store to Hyvä: The Process, the Downtime, and What Breaks</title>
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      <pubDate>Wed, 16 Sep 2026 12:39:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
      <category>Guides</category>
      <description>How a live Magento store moves to Hyvä: the staging-first sequence, what breaks, how rankings are protected, and how long it really takes.</description>
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      <title>Magento 2.4.9: Should You Upgrade, and What It Actually Takes</title>
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      <pubDate>Tue, 15 Sep 2026 20:17:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Magento 2.4.9 is the biggest architectural shift in years. Our honest advice: do not rush it. If you are on the latest 2.4.8 patch you do not need it yet.</description>
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      <title>Algolia vs ElasticSuite: Which Search Should Your Magento Store Run?</title>
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      <pubDate>Tue, 15 Sep 2026 20:16:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Algolia or ElasticSuite for Magento? What each does best, what they cost, and why the strongest setup runs both: Algolia for search, ElasticSuite for the rest.</description>
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      <title>Romanian Payments on Magento: euPlatesc, Mollie, PayU, Netopia and Getting Paid Locally</title>
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      <pubDate>Tue, 15 Sep 2026 20:15:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Taking local payments on Magento in Romania: euPlatesc, Netopia, PayU, Mollie and cash on delivery, plus the euPlatesc Hyvä Checkout module we built.</description>
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      <title>WooCommerce to Magento: When You Have Outgrown WooCommerce</title>
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      <pubDate>Tue, 15 Sep 2026 20:14:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Outgrowing WooCommerce? The real signals it is time to move to Magento, the honest cost, and what a WooCommerce to Magento migration actually involves.</description>
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      <title>Hyvä vs PWA and Headless Magento: The Honest Cost of Going Headless</title>
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      <pubDate>Tue, 15 Sep 2026 20:13:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
      <description>Headless and PWA promise speed but cost you two teams and hidden overhead. Here is why Hyvä hits the same speed on one Magento stack, without the complexity.</description>
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      <title>The Magento Security Checklist Every Store Owner Should Run in 2026</title>
      <link>https://liquidlab.ro/en/blog/magento-security-checklist-2026</link>
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      <pubDate>Tue, 15 Sep 2026 20:12:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>The practical Magento security checklist for 2026: patching, admin hardening, backups, monitoring, and an incident plan every store owner should run.</description>
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      <title>Magento and e-Factura: The Compliance Guide for Romanian Merchants</title>
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      <pubDate>Tue, 15 Sep 2026 20:11:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>RO e-Factura is mandatory for Magento stores selling in Romania. What the SPV system requires, the deadlines, and how to make your store issue valid XML.</description>
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      <title>Magento Core Web Vitals: How We Get Stores to 90+ and Keep Them There</title>
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      <pubDate>Tue, 15 Sep 2026 20:10:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>Core Web Vitals is a ranking factor and a conversion lever. How we get Magento stores past 90 on PageSpeed, the metrics that matter, and what keeps them there.</description>
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      <title>Hyva Checkout and the Paid Parts of Hyva: What Is Worth Buying in 2026?</title>
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      <pubDate>Tue, 15 Sep 2026 20:09:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Hyvä</category>
      <description>What Hyvä Checkout and Hyvä Enterprise cost in 2026, what each licence replaces, and the store size at which paying for them starts to make sense.</description>
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      <title>Adobe Commerce vs Magento Open Source in 2026: Which One Do You Actually Need?</title>
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      <pubDate>Tue, 15 Sep 2026 20:08:15 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
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      <description>Adobe Commerce and Magento Open Source share a codebase, not a price tag. A 2026 breakdown of what the license actually buys, and who each one fits.</description>
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      <title>In-House or Agency? The Honest Magento Maintenance Decision</title>
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      <pubDate>Tue, 15 Sep 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>In-house team or agency for Magento maintenance? The honest decision matrix: skills you need, when each model wins, and the hybrid most stores end up with.</description>
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      <title>What Magento Maintenance Actually Costs in 2026 (and What Drives the Price)</title>
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      <pubDate>Tue, 08 Sep 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>What Magento maintenance really costs in 2026: the four cost drivers, honest market ranges, and the questions that expose a fake maintenance offer.</description>
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      <title>StyleSmuggler: The Actively-Exploited Magento Zero-Day, and What to Do Now</title>
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      <pubDate>Mon, 07 Sep 2026 10:00:00 GMT</pubDate>
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      <description>StyleSmuggler is an actively-exploited Magento zero-day hitting 2.4.7 to 2.4.9, no login needed. What it is, who is affected, and what to do right now.</description>
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      <title>The Complete Magento Maintenance Guide for 2026: Monthly, Quarterly, Annual</title>
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      <pubDate>Tue, 01 Sep 2026 09:00:00 GMT</pubDate>
      <dc:creator>Alexandru-Manuel Carabus</dc:creator>
      <category>Guides</category>
      <description>The complete Magento maintenance guide for 2026: what to do monthly, quarterly and annually, with the checklist that keeps stores patched, fast and online.</description>
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