[Crawl-Date: 2026-05-04] [Source: DataJelly Visibility Layer] [URL: https://liquidlab.ro/en/case-study/huissteden] --- title: Huissteden - Dutch Home Decor E-commerce Transformation | LiquidLab Case Study description: How we upgraded a home decor webshop to achieve perfect performance scores with Hyvä Theme url: https://liquidlab.ro/en/case-study/huissteden canonical: https://liquidlab.ro/en og_title: LiquidLab - Expert Magento Development Agency | Hyvä Theme Specialists og_description: LiquidLab specializes in building blazing-fast Magento stores with Hyvä theme. We deliver optimized e-commerce sites with perfect Core Web Vitals scores to boost your conversions. og_image: file:///og-image.jpg twitter_card: summary_large_image twitter_image: file:///og-image.jpg --- # Huissteden - Dutch Home Decor E-commerce Transformation | LiquidLab Case Study > How we upgraded a home decor webshop to achieve perfect performance scores with Hyvä Theme --- ![Case Study Banner](https://liquidlab.ro/assets/huissteden-main-DhcGqczQ.jpg) ## Huissteden - Complete Magento Transformation How we transformed a sewing machine shop into a high-performing market leader 100 Performance 98 Accessibility 96 Best Practices 92 SEO Magento 2 Hyvä Theme Hyvä Checkout [Visit Website](https://huissteden.nl/) Performance Comparison ## Core Web Vitals & Performance Metrics Google's Core Web Vitals metrics are essential to measuring the quality of user experiences. See how our implementation transformed the site's performance scores. ## Before Largest Contentful Paint (LCP) Core Poor - Delayed loading of main content 4.5s First Contentful Paint (FCP) Core Poor - Delayed first paint 2.1s Cumulative Layout Shift (CLS) Core Poor - Unstable, shifting interface 0.19 Total Blocking Time (TBT) Excessive main thread blocking 600ms Speed Index (SI) Slow overall experience 4.2s Overall PageSpeed Score: 32/100 ## After Largest Contentful Paint (LCP) Core Excellent - Fast content rendering 0.9s First Contentful Paint (FCP) Core Excellent - Instant first paint 0.4s Cumulative Layout Shift (CLS) Core Excellent - Perfect layout stability 0.006 Total Blocking Time (TBT) Zero main thread blocking 0ms Speed Index (SI) Extremely fast visual progression 0.4s Overall PageSpeed Score: 98/100 \* Core Web Vitals are Google's user-centric metrics that measure real user experience Good Needs Improvement Poor ## Business Results The technological transformation brought significant results for Huissteden's business. New website launch: Launched in November 2024 ## 5x faster Loading Speed Average page load time dropped from 4.5s to just 0.9s ## +125% Organic Traffic Increase in organic traffic within 3 months after launch ## -43% Bounce Rate Significant decrease in bounce rate due to improved performance ## +68% Conversion Rate Increase in percentage of visitors contacting about properties ## +3.5x Time on Site Users spend much more time exploring properties ## +32% Business Growth Increase in properties sold/rented through the site Magento 2 Hyvä Theme Hyvä Checkout ## Before and After A complete visual transformation Not only was performance improved - the design was completely rethought to provide a modern, clean, and intuitive experience that better reflects the Huissteden brand. ![AFTER](https://liquidlab.ro/assets/huissteden-slider-home-BDaV5aeH.jpg) AFTER: 0.4s load time ![BEFORE](https://liquidlab.ro/assets/huissteden-home-old-kRp7UCwK.jpg) BEFORE: 4.5s load time Hover to see before & after ## See the Difference The new implementation delivers a faster and smoother experience for users. > "We didn't just improve our online presence, it completely transformed how our customers interact with our products. Our site is no longer a problematic platform, but a market leader. No more abandonment rates, no more performance issues, but a competitive advantage." — Joost van der Meer, Marketing Director, Huissteden ## Project Summary Huissteden, a leader in the Dutch real estate sector, was facing significant performance issues affecting user experience and conversions. Their Magento 2 site was slow, difficult to use on mobile devices, and had high abandonment rates. A complete custom Hyvä rebuild, integrating Hyvä Checkout for ultra-fast performance across all store areas. We optimized all images and implemented lazy loading and advanced image serving We recreated the checkout to be faster and easier to use on mobile devices We implemented new filters and search options to improve user experience We eliminated all spaghetti code and modules that were slowing down the site and rebuilt them using the latest Magento practices. ## Advanced Property Search We created a custom property search system that allows users to quickly find exactly what they're looking for, with filters for every important aspect of a property. Multiple filters that can be combined: price, area, number of rooms, location Interactive map for visual navigation through available properties Save favorite searches and notifications for new properties matching criteria This custom feature has become the most appreciated functionality of the site, with 70% of users using it in their property search process. ## Screenshots Here's how the new Huissteden site looks ![Homepage](https://liquidlab.ro/assets/huissteden-slider-home-BDaV5aeH.jpg) ## Homepage Optimized for performance ![Category page](https://liquidlab.ro/assets/huissteden-slider-plp-DkLiTOat.jpg) ## Category page Optimized for performance ![Product page](https://liquidlab.ro/assets/huissteden-slider-pdp-wZ0XlkSk.jpg) ## Product page Optimized for performance ![Checkout page](https://liquidlab.ro/assets/huissteden-checkout-DyoIVb8D.jpg) ## Checkout page Optimized for performance ## Our Approach 1 ## Analysis and Planning We started with a complete analysis of the existing site, identifying performance bottlenecks and improvement opportunities. We established clear KPIs and created a detailed implementation plan. 2 ## Development and Optimization We implemented the Hyvä theme, optimized the database, refactored code for maximum efficiency, and created custom modules for specific functionalities required by Huissteden. 3 ## Testing and Launch After rigorous testing on various devices and connections, we launched the new site with a continuous monitoring strategy and improvements based on real feedback. ## Ready for Similar Results? Let's discuss how we can transform your online business too. [Contact Us](https://liquidlab.ro/contact) This project was completed in collaboration with Vendic B.V. ## Structured Data (JSON-LD) ```json {"@context":"https://schema.org","@type":"Organization","name":"LiquidLab","url":"https://liquidlab.ro","logo":{"@type":"ImageObject","url":"https://liquidlab.ro/assets/logos/liquidlab-logo.png","width":"180","height":"60"},"description":"LiquidLab specializes in building blazing-fast Magento stores with Hyv\u00E4 theme. 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