Huissteden - Complete Magento Transformation
How we transformed a sewing machine shop into a high-performing market leader
Core Web Vitals & Performance Metrics
Google's Core Web Vitals metrics are essential to measuring the quality of user experiences. See how our implementation transformed the site's performance scores.
Before
Poor - Delayed loading of main content
Poor - Delayed first paint
Poor - Unstable, shifting interface
Excessive main thread blocking
Slow overall experience
After
Excellent - Fast content rendering
Excellent - Instant first paint
Excellent - Perfect layout stability
Zero main thread blocking
Extremely fast visual progression
* Core Web Vitals are Google's user-centric metrics that measure real user experience
Business Results
The technological transformation brought significant results for Huissteden's business.
5x faster
Loading Speed
Average page load time dropped from 4.5s to just 0.9s
+125%
Organic Traffic
Increase in organic traffic within 3 months after launch
-43%
Bounce Rate
Significant decrease in bounce rate due to improved performance
+68%
Conversion Rate
Increase in percentage of visitors contacting about properties
+3.5x
Time on Site
Users spend much more time exploring properties
+32%
Business Growth
Increase in properties sold/rented through the site
Before and After A complete visual transformation
Not only was performance improved - the design was completely rethought to provide a modern, clean, and intuitive experience that better reflects the Huissteden brand.
See the Difference
The new implementation delivers a faster and smoother experience for users.
"We didn't just improve our online presence, it completely transformed how our customers interact with our products. Our site is no longer a problematic platform, but a market leader. No more abandonment rates, no more performance issues, but a competitive advantage."
— Joost van der Meer, Marketing Director, Huissteden
Project Summary
Huissteden, a leader in the Dutch real estate sector, was facing significant performance issues affecting user experience and conversions. Their Magento 2 site was slow, difficult to use on mobile devices, and had high abandonment rates.
A complete custom Hyvä rebuild, integrating Hyvä Checkout for ultra-fast performance across all store areas.
We optimized all images and implemented lazy loading and advanced image serving
We recreated the checkout to be faster and easier to use on mobile devices
We implemented new filters and search options to improve user experience
We eliminated all spaghetti code and modules that were slowing down the site and rebuilt them using the latest Magento practices.
Advanced Property Search
We created a custom property search system that allows users to quickly find exactly what they're looking for, with filters for every important aspect of a property.
Multiple filters that can be combined: price, area, number of rooms, location
Interactive map for visual navigation through available properties
Save favorite searches and notifications for new properties matching criteria
This custom feature has become the most appreciated functionality of the site, with 70% of users using it in their property search process.
Screenshots
Here's how the new Huissteden site looks
Homepage
Optimized for performance
Category page
Optimized for performance
Product page
Optimized for performance
Checkout page
Optimized for performance
Our Approach
Analysis and Planning
We started with a complete analysis of the existing site, identifying performance bottlenecks and improvement opportunities. We established clear KPIs and created a detailed implementation plan.
Development and Optimization
We implemented the Hyvä theme, optimized the database, refactored code for maximum efficiency, and created custom modules for specific functionalities required by Huissteden.
Testing and Launch
After rigorous testing on various devices and connections, we launched the new site with a continuous monitoring strategy and improvements based on real feedback.