[Crawl-Date: 2026-05-04] [Source: DataJelly Visibility Layer] [URL: https://liquidlab.ro/en/case-study/kitandkin] --- title: Kit&Kin, ToMyBaby & Temanovelart | LiquidLab Case Study description: A Multi-Brand E-commerce Transformation: From 12-Second Load Times to Lightning-Fast Performance url: https://liquidlab.ro/en/case-study/kitandkin canonical: https://liquidlab.ro/en og_title: LiquidLab - Expert Magento Development Agency | Hyvä Theme Specialists og_description: LiquidLab specializes in building blazing-fast Magento stores with Hyvä theme. We deliver optimized e-commerce sites with perfect Core Web Vitals scores to boost your conversions. og_image: file:///og-image.jpg twitter_card: summary_large_image twitter_image: file:///og-image.jpg --- # Kit&Kin, ToMyBaby & Temanovelart | LiquidLab Case Study > A Multi-Brand E-commerce Transformation: From 12-Second Load Times to Lightning-Fast Performance --- ![Case Study Banner](https://liquidlab.ro/assets/kitandkin-main-lnJIFV9R.jpg) ## Kit&Kin, ToMyBaby & Temanovelart A Multi-Brand E-commerce Transformation: From 12-Second Load Times to Lightning-Fast Performance 100 Performance 100 Accessibility 96 Best Practices 100 SEO 9 days Record Delivery Time [Powered by ![Liquid Framework](https://liquidlab.ro/assets/liquid-framework-logo-DvoRbhuP.png) ](https://liquidlab.ro/en/liquid-framework) Magento 2 Hyvä Theme Hyvä Checkout Liquid Framework [Kit&Kin](https://www.kitandkin.ro/) [ToMyBaby](https://tomybaby.ro/) [Temanovelart](https://temanovelart.ro/) Performance Comparison ## Core Web Vitals & Performance Metrics Google's Core Web Vitals metrics are essential to measuring the quality of user experiences. See how our implementation transformed the site's performance scores. ## Before First Contentful Paint (FCP) Core Poor - Delayed first paint 1.1s Largest Contentful Paint (LCP) Core Poor - Delayed loading of main content 12.3s Cumulative Layout Shift (CLS) Core Poor - Unstable, shifting interface 0.87 Total Blocking Time (TBT) Excessive main thread blocking 90ms Speed Index (SI) Slow overall experience 21.1s Overall PageSpeed Score: 9/100 ## After First Contentful Paint (FCP) Core Excellent - Instant first paint 0.4s Largest Contentful Paint (LCP) Core Excellent - Fast content rendering 0.7s Cumulative Layout Shift (CLS) Core Excellent - Perfect layout stability 0.002 Total Blocking Time (TBT) Zero main thread blocking 20ms Speed Index (SI) Extremely fast visual progression 0.6s Overall PageSpeed Score: 100/100 \* Core Web Vitals are Google's user-centric metrics that measure real user experience Good Needs Improvement Poor ## Before Score: 9/100 ![PageSpeed score before optimization](https://liquidlab.ro/assets/pagespeed-before-DGFzMECC.png) ## After Score: 100/100 ![PageSpeed score after optimization](https://liquidlab.ro/assets/pagespeed-after-F69IA45l.png) Performance Improvement +91 points ## Performance in Action See how the optimized platform delivers rapid performance across all pages and interactions ## Business Results Years of accumulated technical debt resulted in a platform with 203 third-party modules—many outdated or redundant. We conducted a comprehensive platform optimization: removed 170 problematic modules, rebuilt critical custom functionality with modern code standards, and migrated all three brands to Liquid Framework. The outcome: a complete transformation in just 9 days—from 12-second load times to sub-second performance that immediately generated a 50% increase in orders. New website launch: September 2025 ## 20x faster Speed Improvement From 12.3s to 0.6s load time ## 100 Page Score Improved Google PageSpeed Insights score from 9 to 100 ## 50% Orders Increase Client noticed a 50% increase in orders ## 511 to 39 Requests Reduced Page requests dropped from 511 to 39 ## 13.2MB to 2.4MB Weight Reduced Total page weight dropped from 13.2MB to 2.4MB. ## 9 days Delivery Time Record time transformation - just 9 days. Magento 2 Hyvä Theme Hyvä Checkout Liquid Framework ## Before vs After See the dramatic transformation in performance From 12s load time to instant performance with perfect PageSpeed scores ![After](https://liquidlab.ro/assets/kitandkin-home-new-BmhSNn2m.jpg) After: 0.7s load time ![Before](https://liquidlab.ro/assets/kitandkin-home-old-JK14SFmM.jpg) Before: 12.3s load time Hover to see before & after ## See the Difference The new implementation delivers a faster and smoother experience for users. > "After 10 years of declining performance, LiquidLab delivered a comprehensive platform transformation. They eliminated 170 problematic modules, rebuilt our custom functionality to modern standards, and delivered three high-performance websites in just 9 days. Our customers immediately noticed the improvement, and our orders increased by 50%. This exceeded our expectations." — Kit&Kin / ToMyBaby / Temanovelart ## Project Summary Three distinct brands operating on a single platform. Over a decade of accumulated technical debt with 203 third-party modules created significant performance challenges. We transformed this multi-website business in just 9 days, optimizing load times from 12 seconds to under 1 second with perfect 100/100 PageSpeed scores—resulting in a 50% increase in orders. Real-world performance validation: Successfully demonstrated at a festival with approximately 15,000 attendees under challenging network conditions—proving reliability under demanding circumstances. Comprehensive optimization: Reduced page requests from 511 to just 39 while preserving all products and functionality. Decreased total page weight by 82%—from 13.2MB to 2.4MB. Advanced image optimization: Achieved 70-80% compression without quality degradation. Product images optimized from 55KB to 8.3KB each. Business-critical improvement: Transformed a platform with significant load time issues into a high-performance solution that delivers instant response across all interactions. ## Multi-Brand Platform Excellence Three established brands unified on a single, high-performance Magento instance—managing over 25,000 unique products with consistent performance across all touchpoints. Kit&Kin: Premium eco-friendly nappies, natural skincare, and certified organic baby wear for conscious parents ToMyBaby: Curated selection of premium kids products, perfumes, professional hair care, and cosmetics Temanovelart: Complete kids lifestyle destination—room décor, educational toys, feeding essentials, and pregnancy care products Unified infrastructure: All three distinct brands powered by one highly-optimized Magento instance running Liquid Framework Enterprise integrations: EuPlatesc.ro and Mollie for payments, Cargus for shipping logistics, Algolia for instant intelligent search ## Visual Showcase Explore the transformation across all three websites ![Kit&Kin Homepage](https://liquidlab.ro/assets/kitandkin-home-new-BmhSNn2m.jpg) ## Kit&Kin Homepage Optimized for performance ![Kit&Kin Product Listing Page](https://liquidlab.ro/assets/kitandkin-slider-plp-ZpbhWJ3M.jpg) ## Kit&Kin Product Listing Page Optimized for performance ![Kit&Kin Product Detail Page](https://liquidlab.ro/assets/kitandkin-slider-pdp-D3RYdDrc.jpg) ## Kit&Kin Product Detail Page Optimized for performance ## Our Approach A strategic platform transformation that modernized 10 years of accumulated technical debt into a high-performance multi-brand solution in just 9 days. 1 ## Comprehensive Technical Audit & Analysis Conducted thorough technical assessment of the existing platform—identifying 203 modules, with 170 contributing to performance degradation. Documented all business-critical functionality to ensure complete feature preservation during transformation. 2 ## Strategic Optimization & Code Modernization Systematically removed 170 redundant modules while rebuilding essential custom functionality using clean, optimized code. Updated remaining dependencies to current standards and best practices. 3 ## Liquid Framework Implementation & Multi-Brand Integration Deployed Liquid Framework across all three brands, maintaining full business continuity while achieving significant performance improvements. Integrated enterprise payment systems (EuPlatesc.ro, Mollie), shipping logistics (Cargus), and intelligent search (Algolia)—all optimized for optimal response times. ## Ready to Optimize Your E-commerce Platform? Contact us to discuss how we can help you achieve measurable performance improvements and business growth. [Get in touch](https://liquidlab.ro/en/contact) ## Structured Data (JSON-LD) ```json {"@context":"https://schema.org","@type":"Organization","name":"LiquidLab","url":"https://liquidlab.ro","logo":{"@type":"ImageObject","url":"https://liquidlab.ro/assets/logos/liquidlab-logo.png","width":"180","height":"60"},"description":"LiquidLab specializes in building blazing-fast Magento stores with Hyv\u00E4 theme. 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