Kit&Kin, ToMyBaby & Temanovelart
A Multi-Brand E-commerce Transformation: From 12-Second Load Times to Lightning-Fast Performance
Core Web Vitals & Performance Metrics
Google's Core Web Vitals metrics are essential to measuring the quality of user experiences. See how our implementation transformed the site's performance scores.
Before
Poor - Delayed first paint
Poor - Delayed loading of main content
Poor - Unstable, shifting interface
Excessive main thread blocking
Slow overall experience
After
Excellent - Instant first paint
Excellent - Fast content rendering
Excellent - Perfect layout stability
Zero main thread blocking
Extremely fast visual progression
* Core Web Vitals are Google's user-centric metrics that measure real user experience
Performance in Action
See how the optimized platform delivers rapid performance across all pages and interactions
Business Results
Years of accumulated technical debt resulted in a platform with 203 third-party modules, many outdated or redundant. We conducted a comprehensive platform optimization: removed 170 problematic modules, rebuilt critical custom functionality with modern code standards, and migrated all three brands to Liquid Framework. The outcome: lighter, faster pages, with requests down from 511 to 39 and page weight from 13.2MB to 2.4MB.
20x faster
Speed Improvement
From 12.3s to 0.6s load time
100
Page Score
Google PageSpeed Insights, Kit&Kin category page, desktop
511 to 39
Requests Reduced
Page requests dropped from 511 to 39
13.2MB to 2.4MB
Weight Reduced
Total page weight dropped from 13.2MB to 2.4MB.
Before vs After See the dramatic transformation in performance
From 12s load time to instant performance with perfect PageSpeed scores
Hyvä Metrics
First Contentful Paint (FCP)
0.4s
Largest Contentful Paint (LCP)
0.7s
Cumulative Layout Shift (CLS)
0.002
Old Metrics
First Contentful Paint (FCP)
1.1s
Largest Contentful Paint (LCP)
12.3s
Cumulative Layout Shift (CLS)
0.87
See the Difference
The new implementation delivers a faster and smoother experience for users.
"After 10 years of declining performance, LIQUIDLAB delivered a comprehensive platform transformation. They eliminated 170 problematic modules, rebuilt our custom functionality to modern standards, and delivered three high-performance websites. Our customers immediately noticed the improvement. This exceeded our expectations."
Kit&Kin / ToMyBaby / Temanovelart
Project Summary
Three distinct brands operating on a single platform. Over a decade of accumulated technical debt with 203 third-party modules created significant performance challenges. We moved this multi-website business to Hyvä and Liquid Framework, cut page requests from 511 to 39 and took the Kit&Kin category page to a 100 PageSpeed score.
Real-world performance validation: Successfully demonstrated at a festival with approximately 15,000 attendees under challenging network conditions, proving reliability under demanding circumstances.
Comprehensive optimization: Reduced page requests from 511 to just 39 while preserving all products and functionality. Decreased total page weight by 82% (from 13.2MB to 2.4MB).
Advanced image optimization: Achieved 70-80% compression without quality degradation. Product images optimized from 55KB to 8.3KB each.
Business-critical improvement: Transformed a platform with significant load time issues into a high-performance solution that delivers instant response across all interactions.
Multi-Brand Platform Excellence
Three established brands unified on a single, high-performance Magento instance, managing over 25,000 unique products with consistent performance across all touchpoints.
Kit&Kin: Premium eco-friendly nappies, natural skincare, and certified organic baby wear for conscious parents
ToMyBaby: Curated selection of premium kids products, perfumes, professional hair care, and cosmetics
Temanovelart: Complete kids lifestyle destination (room décor, educational toys, feeding essentials, and pregnancy care products)
Unified infrastructure: All three distinct brands powered by one highly-optimized Magento instance running Liquid Framework
Enterprise integrations: EuPlatesc.ro and Mollie for payments, Cargus for shipping logistics, Algolia for instant intelligent search
Visual Showcase
Explore the transformation across all three websites
Kit&Kin Homepage
Optimized for performance
Kit&Kin Product Listing Page
Optimized for performance
Kit&Kin Product Detail Page
Optimized for performance
Our Approach A strategic platform transformation that modernized 10 years of accumulated technical debt into a high-performance multi-brand solution.
Comprehensive Technical Audit & Analysis
Conducted thorough technical assessment of the existing platform, identifying 203 modules, with 170 contributing to performance degradation. Documented all business-critical functionality to ensure complete feature preservation during transformation.
Strategic Optimization & Code Modernization
Systematically removed 170 redundant modules while rebuilding essential custom functionality using clean, optimized code. Updated remaining dependencies to current standards and best practices.
Liquid Framework Implementation & Multi-Brand Integration
Deployed Liquid Framework across all three brands, maintaining full business continuity while achieving significant performance improvements. Integrated enterprise payment systems (EuPlatesc.ro, Mollie), shipping logistics (Cargus), and intelligent search (Algolia), all optimized for optimal response times.