Luxury For Princess - Hair Salon Online Store in 3 Countries
How we transformed a premium hair salon online store with storeviews for Netherlands, Germany, and USA into a fast shopping experience
Core Web Vitals & Performance Metrics
Google's Core Web Vitals metrics are essential to measuring the quality of user experiences. See how our implementation transformed the site's performance scores.
Before
Poor - Delayed first paint
Poor - Delayed loading of main content
Poor - Unstable, shifting interface
Excessive main thread blocking
Slow overall experience
After
Excellent - Instant first paint
Excellent - Fast content rendering
Excellent - Perfect layout stability
Zero main thread blocking
Extremely fast visual progression
* Core Web Vitals are Google's user-centric metrics that measure real user experience
Business Results
The transition to Hyvä brought significant improvements at all levels for Luxury For Princess:
98/100
PageSpeed Score
From 51/100 to 98/100
92/100
Performance
Significant improvement in site performance
100/100
SEO
Perfect optimization for search engines
98/100
Accessibility
Site is accessible to all users
98/100
Best Practices
Adherence to best web practices
+68%
Conversion Rate
Increase in percentage of visitors completing purchases
Before and After A complete performance transformation
The complete redesign of the user experience eliminated performance issues and brought a modern and clean look that showcases premium products.
See the Difference
The new implementation delivers a faster and smoother experience for users.
"The results are incredible. Our site is now so fast that customers ask us if we launched a native app! The team worked with remarkable precision and delivered exactly what they promised - a site that loads instantly and works perfectly on all devices. We were especially impressed with how they managed to keep our existing checkout, avoiding any business disruption."
— Emma Visser, Digital Director, Luxury For Princess
Project Summary
Luxury For Princess, a premium hair extension brand with storeviews for Netherlands, Germany, and USA, needed help to improve their e-commerce experience. We chose Hyvä for a fast, flexible, and scalable solution.
A Hyvä-based multi-store implementation across three markets, with a solid technical foundation.
We implemented a multistore strategy for three different markets (Netherlands, Germany, USA). Each market with specific configurations and settings
We kept the original Luma-based checkout to preserve existing integrations
We created custom widgets for video content and advanced navigation
Integrated Multistore Strategy
Luxury For Princess operates three storeviews tailored for different regions, all running on the same efficient codebase:
Netherlands - local language, currency, and specific delivery options
Germany - optimized for German audience and local tax rules
USA - performance-oriented store, ready for international market
The unified codebase ensures ease of maintenance, while region-specific configurations allow the brand to customize experiences based on geography.
Screenshots
Discover the modern and responsive design on all devices.
Homepage
Optimized for performance
Category page
Optimized for performance
Product page
Optimized for performance
Checkout page
Optimized for performance
Our Process: 6 Weeks to Launch
Planning and Architecture
We defined the multistore structure and created a migration plan that kept the existing checkout, minimizing business risks.
Hyvä Development
We implemented custom Hyvä theme for each storeview and created several custom modules, including price hiding, Hyvä UI integration in Magento widgets, chat integration, and newsletter modal
Testing and Optimization
We rigorously tested performance across all stores and optimized every aspect to achieve perfect Core Web Vitals scores.