[Crawl-Date: 2026-05-04] [Source: DataJelly Visibility Layer] [URL: https://liquidlab.ro/en/case-study/luxuryforprincess] --- title: Luxury For Princess - Premium Experience for Jewelry Customers | LiquidLab Case Study description: How we transformed a Swiss luxury jewelry store into a high-performance e-commerce site using Hyvä Theme url: https://liquidlab.ro/en/case-study/luxuryforprincess canonical: https://liquidlab.ro/en og_title: LiquidLab - Expert Magento Development Agency | Hyvä Theme Specialists og_description: LiquidLab specializes in building blazing-fast Magento stores with Hyvä theme. We deliver optimized e-commerce sites with perfect Core Web Vitals scores to boost your conversions. og_image: file:///og-image.jpg twitter_card: summary_large_image twitter_image: file:///og-image.jpg --- # Luxury For Princess - Premium Experience for Jewelry Customers | LiquidLab Case Study > How we transformed a Swiss luxury jewelry store into a high-performance e-commerce site using Hyvä Theme --- ![Case Study Banner](https://liquidlab.ro/assets/luxuryforprincess_main-B3B7cWKu.jpg) ## Luxury For Princess - Hair Salon Online Store in 3 Countries How we transformed a premium hair salon online store with storeviews for Netherlands, Germany, and USA into a fast shopping experience 92 Performance 98 Accessibility 98 Best Practices 100 SEO Magento 2 Hyvä Theme Switzerland [Visit Website](https://luxuryforprincess.com/) Performance Comparison ## Core Web Vitals & Performance Metrics Google's Core Web Vitals metrics are essential to measuring the quality of user experiences. See how our implementation transformed the site's performance scores. ## Before First Contentful Paint (FCP) Core Poor - Delayed first paint 2.8s Largest Contentful Paint (LCP) Core Poor - Delayed loading of main content 5.2s Cumulative Layout Shift (CLS) Core Poor - Unstable, shifting interface 0.21 Total Blocking Time (TBT) Excessive main thread blocking 980ms Speed Index (SI) Slow overall experience 5.8s Overall PageSpeed Score: 52/100 ## After First Contentful Paint (FCP) Core Excellent - Instant first paint 0.5s Largest Contentful Paint (LCP) Core Excellent - Fast content rendering 0.6s Cumulative Layout Shift (CLS) Core Excellent - Perfect layout stability 0.01 Total Blocking Time (TBT) Zero main thread blocking 0ms Speed Index (SI) Extremely fast visual progression 0.7s Overall PageSpeed Score: 92/100 \* Core Web Vitals are Google's user-centric metrics that measure real user experience Good Needs Improvement Poor ## Business Results The transition to Hyvä brought significant improvements at all levels for Luxury For Princess: New website launch: Launched on January 11, 2023 ## 98/100 PageSpeed Score From 51/100 to 98/100 ## 92/100 Performance Significant improvement in site performance ## 100/100 SEO Perfect optimization for search engines ## 98/100 Accessibility Site is accessible to all users ## 98/100 Best Practices Adherence to best web practices ## +68% Conversion Rate Increase in percentage of visitors completing purchases Magento 2 Hyvä Theme Switzerland ## Before and After A complete performance transformation The complete redesign of the user experience eliminated performance issues and brought a modern and clean look that showcases premium products. ![AFTER](https://liquidlab.ro/assets/luxuryforprincess-home-new-C3mfkP6z.jpg) AFTER: 0.6s load time ![BEFORE](https://liquidlab.ro/assets/luxuryforprincess-home-old-CfEBDeD_.jpg) BEFORE: 5.2s load time Hover to see before & after ## See the Difference The new implementation delivers a faster and smoother experience for users. > "The results are incredible. Our site is now so fast that customers ask us if we launched a native app! The team worked with remarkable precision and delivered exactly what they promised - a site that loads instantly and works perfectly on all devices. We were especially impressed with how they managed to keep our existing checkout, avoiding any business disruption." — Emma Visser, Digital Director, Luxury For Princess ## Project Summary Luxury For Princess, a premium hair extension brand with storeviews for Netherlands, Germany, and USA, needed help to improve their e-commerce experience. We chose Hyvä for a fast, flexible, and scalable solution. A Hyvä-based multi-store implementation across three markets, with a solid technical foundation. We implemented a multistore strategy for three different markets (Netherlands, Germany, USA). Each market with specific configurations and settings We kept the original Luma-based checkout to preserve existing integrations We created custom widgets for video content and advanced navigation ## Integrated Multistore Strategy Luxury For Princess operates three storeviews tailored for different regions, all running on the same efficient codebase: Netherlands - local language, currency, and specific delivery options Germany - optimized for German audience and local tax rules USA - performance-oriented store, ready for international market The unified codebase ensures ease of maintenance, while region-specific configurations allow the brand to customize experiences based on geography. ## Screenshots Discover the modern and responsive design on all devices. ![Homepage](https://liquidlab.ro/assets/luxuryforprincess-home-new-C3mfkP6z.jpg) ## Homepage Optimized for performance ![Category page](https://liquidlab.ro/assets/luxuryforprincess-slider-home-FV8zh91X.jpg) ## Category page Optimized for performance ![Product page](https://liquidlab.ro/assets/luxuryforprincess-slider-pdp-CtXwgvkS.jpg) ## Product page Optimized for performance ![Checkout page](https://liquidlab.ro/assets/luxuryforprincess-slider-plp-Bjb6Hr2m.jpg) ## Checkout page Optimized for performance ## Our Process: 6 Weeks to Launch 1 ## Planning and Architecture We defined the multistore structure and created a migration plan that kept the existing checkout, minimizing business risks. 2 ## Hyvä Development We implemented custom Hyvä theme for each storeview and created several custom modules, including price hiding, Hyvä UI integration in Magento widgets, chat integration, and newsletter modal 3 ## Testing and Optimization We rigorously tested performance across all stores and optimized every aspect to achieve perfect Core Web Vitals scores. ## Ready for a Multi-Market Approach? Let's discuss how we can transform your e-commerce experience across multiple markets. [Contact Us](https://liquidlab.ro/contact) This project was completed with the direct collaboration of Vendic B.V. ## Structured Data (JSON-LD) ```json {"@context":"https://schema.org","@type":"Organization","name":"LiquidLab","url":"https://liquidlab.ro","logo":{"@type":"ImageObject","url":"https://liquidlab.ro/assets/logos/liquidlab-logo.png","width":"180","height":"60"},"description":"LiquidLab specializes in building blazing-fast Magento stores with Hyv\u00E4 theme. 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