Urmaker Larsen - Timeless Refinement, Built on Hyvä
How we transformed a Norwegian luxury watch online store into a high-performance modern e-commerce experience
Core Web Vitals & Performance Metrics
Google's Core Web Vitals metrics are essential to measuring the quality of user experiences. See how our implementation transformed the site's performance scores.
Before
Poor - Delayed first paint
Poor - Delayed loading of main content
Poor - Unstable, shifting interface
Excessive main thread blocking
Slow overall experience
After
Excellent - Instant first paint
Excellent - Fast content rendering
Excellent - Perfect layout stability
Zero main thread blocking
Extremely fast visual progression
* Core Web Vitals are Google's user-centric metrics that measure real user experience
Business Results
The Hyvä transformation brought significant improvements to Urmaker Larsen's online presence:
7x faster
Loading Speed
From 4.8s to just 0.7s LCP
94/100
Performance Score
Increase from 62/100 before rebuild
100/100
SEO Score
Perfect Lighthouse score
96/100
Accessibility
WCAG compliance achieved
96/100
Best Practices
Following modern web standards
+54%
Conversion Rate
Significant sales improvement
Before and After A complete visual and performance transformation
The redesign eliminated performance issues and introduced a clean Nordic aesthetic that perfectly showcases luxury watches, while maintaining brand identity.
See the Difference
The new implementation delivers a faster and smoother experience for users.
"The transformation of our online store exceeded all expectations. The new website perfectly captures our brand essence while providing an exceptional shopping experience. The speed improvements are remarkable and we've seen a significant increase in customer engagement and sales since launch."
— Christian Bjerke, Founder, Urmaker Larsen
Project Summary
Urmaker Larsen, a premium Norwegian destination for luxury watches, needed a performant and easy-to-maintain frontend that matched the elegance of their exclusive brand catalog.
Custom Hyvä homepage with premium UX patterns for a luxury shopping experience
We implemented cinematic animations on the homepage to complement luxury product aesthetics
We created optimized product detail pages for minimal distraction and maximum focus
We developed an improved SEO filtering system and internal linking structure
We ensured complete WCAG compliance for accessibility across all user interfaces
Premium Shopping Experience
We created a custom shopping experience that reflects the craftsmanship and elegance of the luxury watches sold by Urmaker Larsen.
Interactive product viewing with high-resolution zoom capabilities
Watch specification comparison tool to help customers make informed decisions
Cinematic animations showcasing each watch from multiple angles
These specialized features significantly improved customer engagement and average order values, with customers spending more time exploring product details before purchase.
Screenshots
Experience the elegant and responsive design on all devices.
Homepage
Optimized for performance
Category page
Optimized for performance
Product page
Optimized for performance
Our Process: Transformation in 8 Weeks
Analysis and Planning
We started with a thorough analysis of the existing site, eliminating useless legacy code and preparing a scalable foundation for the new Hyvä implementation.
Design and Development
Working closely with the client's internal team, we finalized product page layouts and homepage structure, focusing on elegance and performance.
Testing and Gradual Launch
A methodical launch strategy ensured minimal SEO disruption and no interruption to active sales during the transition to the new platform.