[Crawl-Date: 2026-04-20] [Source: DataJelly Visibility Layer] [URL: https://liquidlab.ro/en/case-study/urmakerlarsen] --- title: Urmaker Larsen - Timeless Luxury, Built on Hyvä | LiquidLab Case Study description: How we transformed a Norwegian luxury watch webshop into a high-performance modern e-commerce experience with Hyvä Theme url: https://liquidlab.ro/en/case-study/urmakerlarsen canonical: https://liquidlab.ro/en og_title: LiquidLab - Expert Magento Development Agency | Hyvä Theme Specialists og_description: LiquidLab specializes in building blazing-fast Magento stores with Hyvä theme. We deliver optimized e-commerce sites with perfect Core Web Vitals scores to boost your conversions. og_image: file:///og-image.jpg twitter_card: summary_large_image twitter_image: file:///og-image.jpg --- # Urmaker Larsen - Timeless Luxury, Built on Hyvä | LiquidLab Case Study > How we transformed a Norwegian luxury watch webshop into a high-performance modern e-commerce experience with Hyvä Theme --- ![Case Study Banner](https://liquidlab.ro/assets/urmarkerlarsen_main-DLjU9nvs.jpg) ## Urmaker Larsen - Timeless Refinement, Built on Hyvä How we transformed a Norwegian luxury watch online store into a high-performance modern e-commerce experience 94 Performance 96 Accessibility 96 Best Practices 100 SEO Magento 2 Hyvä Theme Norway [Visit urmakerlarsen.no](https://www.urmakerlarsen.no/) Performance Comparison ## Core Web Vitals & Performance Metrics Google's Core Web Vitals metrics are essential to measuring the quality of user experiences. See how our implementation transformed the site's performance scores. ## Before First Contentful Paint (FCP) Core Poor - Delayed first paint 2.3s Largest Contentful Paint (LCP) Core Poor - Delayed loading of main content 4.8s Cumulative Layout Shift (CLS) Core Poor - Unstable, shifting interface 0.11 Total Blocking Time (TBT) Excessive main thread blocking 640ms Speed Index (SI) Slow overall experience 4.9s Overall PageSpeed Score: 62/100 ## After First Contentful Paint (FCP) Core Excellent - Instant first paint 0.6s Largest Contentful Paint (LCP) Core Excellent - Fast content rendering 0.7s Cumulative Layout Shift (CLS) Core Excellent - Perfect layout stability 0.03 Total Blocking Time (TBT) Zero main thread blocking 0ms Speed Index (SI) Extremely fast visual progression 0.8s Overall PageSpeed Score: 94/100 \* Core Web Vitals are Google's user-centric metrics that measure real user experience Good Needs Improvement Poor ## Business Results The Hyvä transformation brought significant improvements to Urmaker Larsen's online presence: New website launch: Launched in April 2025 ## 7x faster Loading Speed From 4.8s to just 0.7s LCP ## 94/100 Performance Score Increase from 62/100 before rebuild ## 100/100 SEO Score Perfect Lighthouse score ## 96/100 Accessibility WCAG compliance achieved ## 96/100 Best Practices Following modern web standards ## +54% Conversion Rate Significant sales improvement Magento 2 Hyvä Theme Norway ## Before and After A complete visual and performance transformation The redesign eliminated performance issues and introduced a clean Nordic aesthetic that perfectly showcases luxury watches, while maintaining brand identity. ![AFTER](https://liquidlab.ro/assets/urmakerlarsen-home-new-bgU7aNBG.jpg) AFTER: 0.7s load time ![BEFORE](https://liquidlab.ro/assets/urmakerlarsen-home-old-gsz2Ez3P.jpg) BEFORE: 4.8s load time Hover to see before & after ## See the Difference The new implementation delivers a faster and smoother experience for users. > "The transformation of our online store exceeded all expectations. The new website perfectly captures our brand essence while providing an exceptional shopping experience. The speed improvements are remarkable and we've seen a significant increase in customer engagement and sales since launch." — Christian Bjerke, Founder, Urmaker Larsen ## Project Summary Urmaker Larsen, a premium Norwegian destination for luxury watches, needed a performant and easy-to-maintain frontend that matched the elegance of their exclusive brand catalog. Custom Hyvä homepage with premium UX patterns for a luxury shopping experience We implemented cinematic animations on the homepage to complement luxury product aesthetics We created optimized product detail pages for minimal distraction and maximum focus We developed an improved SEO filtering system and internal linking structure We ensured complete WCAG compliance for accessibility across all user interfaces ## Premium Shopping Experience We created a custom shopping experience that reflects the craftsmanship and elegance of the luxury watches sold by Urmaker Larsen. Interactive product viewing with high-resolution zoom capabilities Watch specification comparison tool to help customers make informed decisions Cinematic animations showcasing each watch from multiple angles These specialized features significantly improved customer engagement and average order values, with customers spending more time exploring product details before purchase. ## Screenshots Experience the elegant and responsive design on all devices. ![Homepage](https://liquidlab.ro/assets/urmakerlarsen-home-new-bgU7aNBG.jpg) ## Homepage Optimized for performance ![Category page](https://liquidlab.ro/assets/urmarkerlarsen-slider-plp-DefFIbBZ.jpg) ## Category page Optimized for performance ![Product page](https://liquidlab.ro/assets/urmarkerlarsen-slider-pdp-BFmRDd_D.jpg) ## Product page Optimized for performance ## Our Process: Transformation in 8 Weeks 1 ## Analysis and Planning We started with a thorough analysis of the existing site, eliminating useless legacy code and preparing a scalable foundation for the new Hyvä implementation. 2 ## Design and Development Working closely with the client's internal team, we finalized product page layouts and homepage structure, focusing on elegance and performance. 3 ## Testing and Gradual Launch A methodical launch strategy ensured minimal SEO disruption and no interruption to active sales during the transition to the new platform. ## Ready for a Luxury E-commerce Experience? Let's discuss how we can transform your online store into a high-performance showcase for your products. [Contact Us](https://liquidlab.ro/contact) ## Structured Data (JSON-LD) ```json {"@context":"https://schema.org","@type":"Organization","name":"LiquidLab","url":"https://liquidlab.ro","logo":{"@type":"ImageObject","url":"https://liquidlab.ro/assets/logos/liquidlab-logo.png","width":"180","height":"60"},"description":"LiquidLab specializes in building blazing-fast Magento stores with Hyv\u00E4 theme. 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