Liquid Framework · Merchandising

Decide what shoppers
see first

Liquid Framework gives your team the tools that decide what leads each category and each search: categories that fill themselves from rules, boost rules, pinned products, labels and campaign banners. Day-to-day changes need no developer.

Where merchandising slows you down, and what Liquid does

  • BeforeBrand and campaign pages are filled by hand

    On Liquid FrameworkCategories fill themselves from rules, by brand, price or any attribute, and stay current as the catalog changes

  • BeforeSold-out or full-price products lead the category

    On Liquid FrameworkBoost rules lift in-stock or discounted products on category and search pages

  • BeforeYour top search shows the wrong products first

    On Liquid FrameworkPin, hide and reorder products for one category or one search, with a preview before you save

  • BeforeShoppers miss what is new or on sale

    On Liquid FrameworkNew, Sale and percent-off labels set themselves from dates and prices; Popular and Bestseller labels go where you choose

  • BeforeA campaign needs a developer

    On Liquid FrameworkA promotion bar with a countdown, banner sliders and highlight blocks, managed in the admin

  • BeforeProduct photos stay on the product page

    On Liquid FrameworkShoppers flick through a product's photos from the listing by moving the mouse over the card

What you control

Rules, boosts, pins and labels all live in your Magento admin, where your team can read and change them. No shopper tracking goes into the order, so you can always see why a product sits where it does.

What's in it

Included in every Liquid Framework store

  • Rule-based categories
  • Brand pages built automatically, a brands overview and a brand logo slider
  • Boost rules
  • Pin, hide and reorder per category and per search
  • New, Sale, percent-off, Popular and Bestseller labels
  • Promotion bar with countdown
  • Banner sliders and highlight blocks
  • Photo slideshow on product cards
  • Related products and up-sells
  • Rule-based product carousels for landing pages

Setup options

  • "More from this brand" slider on product pages
  • Category tiles with images
  • Banners with start and end dates
  • Recently viewed products
  • Automated recommendations with Algolia Recommend (your Algolia plan, with cookie consent)
  • Personalized recommendations and messages with Connectif (certified partner, integration quoted per store)
How we set up Connectif
Case studies

From our case studies

  • Vitacom

    On every product view, a product-label module added 5.4 million database queries and sorting logic threw 2.2 million. After the rebuild, PageSpeed went from 12 to 100.

    Read the Vitacom case study

Part of Liquid Framework

Labels, banners and brand pages run on the same managed stack as the rest of your store, and we update them together with Magento and Hyvä.

FAQ

Questions about merchandising

Do we need a developer to change the order of products?

No. Pins, boosts and rules are set in the Magento admin, with a preview before you save.

Are the Bestseller labels automatic?

No. New, Sale and percent-off labels follow dates and prices. Popular and Bestseller are flags you set per product.

Do brand pages need upkeep?

No. Each brand gets its own page from your brand attribute, and new products appear on it on their own.

Can merchandising follow what each shopper likes?

Not by default. Rules and boosts apply to every shopper. Behavior-based ranking and automated recommendations are setup options on your Algolia plan, with cookie consent. For recommendations and messages tailored to each shopper, on site and by email, we connect Connectif as a certified partner, quoted per store.

Can we schedule banners for a campaign?

Yes, as a setup option: each banner gets a start and an end date.

Who runs merchandising day to day?

Your team. We set up the first rules with you and can take on more as support work.

See which searches lose you orders

Send us your store's address. We test its search like a shopper and email you a short brief: what works, what fails and what to fix first.

Request a free search check
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